The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort measures, target groups and channels. But how do you create a marketing strategy in B2B?

Map: Which strategic roadmap should B2B marketers take.

2020 was a truly turbulent year. Not only for B2B marketing but for almost all sectors. With this guide, we would like to show you tips, ideas and opportunities for your B2B marketing strategy. Among many trends, the crisis year forced many companies to rethink their marketing strategy. Trade fairs and events were cancelled and live communication increasingly had to be replaced by digital and hybrid events. Moreover, it remains unclear how things will continue. Therefore, alternatives had to be created. Implementing an online marketing strategy and creating new communication channels became more important than ever. In this article, you will learn everything you need to know to successfully master the coming years with a sound B2B marketing strategy.

Consequently, a marketing strategy is a plan that describes all the measures as well as the behaviour that will be used to achieve the marketing objectives. It is not about the concrete individual measures, but about basic rules, processes and guidelines according to which they are structured.

In B2B, a holistic marketing strategy is always based on the needs of the intended target group as well as on the agreed marketing and corporate goals. Strategic marketing planning defines which measures are suitable for the target group and for achieving the objectives.

A marketing strategy regulates communication and presents the mass of complex marketing measures in a simplified way. It helps you to keep the goal of marketing in mind and to align it with the needs of your target group.

Most companies from the B2B Lead Generation Service sector struggle daily with target groups that are difficult to reach and complex products. In addition, digitalisation, fast-moving and networking have changed the buying process dramatically. The battle for customers' attention has not only become more difficult, but also more expensive. In order not to waste your precious marketing resources and time, it is important to pursue a marketing strategy tailored to your needs.

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